In terms of sustainability and its close friend social responsibility, there is talk of interventionist and antagonist approaches being necessary to deliver the required results (ie, a lot) in the appropriate time (ie, now). Send in a disruptive force and all will come good; only through a total destruction of working patterns that real progress can be achieved.
Clearly the learned people doing the talking are not parents. I have a two and a four year old. The two year old in particular is a highly skilled intervenor, antagonator. 'Total destruction' should replace David as his middle name. This is not the way forward at all.
Whatever happened to a good old business case? Consider a course of action, way up the risks, work out the benefits and sell it to your colleagues.
The development of sustainable integration
Seems pretty sensible to me. My view is that whether it's within a business, a government department or a civil society itself, you stand a much better chance if you work with the context around you rather than against it. It really isn't much use telling people they can't drive or buy something they think they need. It'll get their back up and they will dig in harder.
I used to be a total terrorist at Aggregate Industries - which was fun for a while until everyone got tired of it, including me. Now I have much more fun convincing others to make arguments on my behalf. This is a much more powerful weapon and crucially, there are more of them than there are of me.
If we are ever going to make progress, we need to harness the power and flow that's in place already. Of course it's not going to be easy, but it will be lasting and that's sustainability.
Understanding ISO 26000: A Practical Approach to Social Responsibility by Adrian Henriques and contributing authors (including me) is available now.