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Aggregate Industries and Leicester Tigers Foundation join forces to ‘Give Bullying the Boot’

Aggregate Industries and Leicester Tigers Foundation join forces to ‘Give Bullying the Boot’

-   Research finds that over half (53%) of Leicestershire school children have experienced bullying

-   The two organisations launch ‘Give Bullying the Boot’ during Anti-Bullying Week (13-17 November) to educate pupils on the signs of bullying 

Over half (53%) of school children in Leicestershire say they have suffered some form of bullying, with two thirds (69%) of those experiencing bullying in just the last year. Those are the disturbing results revealed by Aggregate Industries and the Leicester Tigers Foundation, after they carried out research ahead of this year’s Anti-Bullying Week (13-17 November).

Worryingly, over half of Leicestershire pupils (53%) also claimed to have seen someone else bullied, whilst the most common forms of bullying suffered were being called names (64%), left out or ignored (38%), or having rumours spread about them (34%).

The advent of social media has also had an impact, with around a quarter of school children having received negative comments on their social media accounts (24%), whilst 28% feel there is pressure from social media to look or act a certain way.

The good news is that children are refusing to suffer in silence and are instead speaking up about the abuse suffered, with over half (53%) confiding in their parents, and 46% telling an adult at school.

The results have prompted Aggregate Industries and Leicester Tigers Foundation launch ‘Give Bullying the Boot’ during this year’s Anti-Bullying Week. The campaign forms part of the two organisations’ Concrete Rugby initiative, which champions a healthy lifestyle, team work and self-confidence in young people, through the introduction of key rugby skills. The programme will reach out to more than 1,000 Leicestershire students aged 11-14 over the 2017/18 school year.

During Anti-Bullying Week, representatives from the Leicester Tigers Foundation will be visiting numerous schools across Leicestershire to provide talks about bullying prevention, educating pupils on the signs and what they should do if they or somebody they know is experiencing bullying. Pupils will also be invited to share videos on social media, using #givebullyingtheboot, with their opinion on why bullying is so wrong and why we all have a responsibility to stop it. Leicester Tiger players and staff from Aggregate Industries will also be sharing their thoughts on video.

The week will end with the most active and engaged school winning the opportunity to train with the Leicester Tigers at the club’s Scout’s Day, ahead of the Worcester Warriors game being held on 25th November.

François Petry, CEO of at Aggregate Industries, comments: “The impact of bullying cannot be underestimated - which is why the results from our survey makes for worrying reading. We hope our Give Bullying the Boot campaign will educate people on the signs of bullying and raise awareness, which we hope will encourage people to speak up. This initiative is complementing our Concrete Rugby programme which is already teaching children on the importance of staying active and having a healthy lifestyle.”

Chris Rose, Head of Brand at Leicester Tigers, added: “It’s always sad to see that so many young adults have experienced bullying in one form or another, but we are really pleased to be able to address this issue at Leicestershire schools with Aggregate Industries’ “Give Bullying the Boot” programme.

“By giving pupils the opportunity to talk about their experiences and learn some important messages about the best ways to tackle bullying, we hope to be able to bring a fresh perspective to a difficult subject. We’d like to pass on our thanks to the Aggregate Industries team for their ongoing support in this important local endeavour.”

To get involved, use the hashtag #givebullyingtheboot and share your stories. For further information about Concrete Rugby, and Give Bullying the Boot, visit: https://www.leicestertigers.com/community/aggregate-industries-concrete-rugby.

*271 school children were surveyed, across 4 schools and 7 sessions in Leicestershire during October 2017.

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Aggregate Industries
Bardon Hall
Copt Oak Road
Markfield
Leicestershire
LE67 9PJ

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