The new range, which includes two products – General Purpose and General Purpose+ – features the distinctive new Lafarge Cement branding so it’s easy to identify at the builders’ merchant yard.
General Purpose comes in a standard paper bag while General Purpose+ benefits from a waterproof bag design, which means it can be stored outside, whatever the weather. The packaging also offers greater strength, meaning it is less likely to tear, reducing wastage and returns.
Both products are carefully blended and packed to ensure the quality and consistency of the mix is guaranteed every time.
Jeremy Lee, Commercial Director of Aggregate Industries’ Building Products division, comments: “Lafarge Cement became part of Aggregate Industries in July 2015 following the global merger of LafargeHolcim. We are proud to offer Lafarge packed cement products as part of the complete Building Products offering from Aggregate Industries."
“We have extended our range of packed products to offer more choice, greater flexibility and complete peace of mind to customers working with bagged cement. The new waterproof bag design of General Purpose+ not only helps extend the shelf life of the cement, keeping it fresher for longer, it also means it can be stored outside on the job. If it rains, there’s no need to cover or remove it from site as unopened, it’s completely air and water tight.”
General Purpose and General Purpose+ offer two strength options depending on the requirements of the job. While both are suitable for a range of applications, including general purpose concrete, mortars, renders and screeds, General Purpose+, which offers a strength of 42,5N, is ideal for use at lower temperatures or when the required compressive strength of concrete at 28 days must exceed 30N/mm2. On jobs where a high initial strength is not required, 32,5R General Purpose cement is the ideal choice.