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'Life' Launch at Ecobuild

'Life' on the Dixie Queen

'Life' on the Dixie Queen

March 2012


The UK Green Building Council, Wilmott Dixon and Aggregate Industries held a celebration of the 5th anniversary of the founding of Green Building Council in the UK. This was a great stage to explain the launch of the Life branding. Our introduction of Life sets a standard and precedent targeting clarity, making it easier for specifiers to understand and use Life sustainable products. The Life brands sustainable products and how they meet one of the three criteria key areas of carbon reduction, non-primary material content and water treatment or control within a SUDS solution.


It is 5 years ago when we, Wilmott Dixon and a number of distinguished guests came together to found and form the UK Green Building Council. The Green Building Council had been a popular and successful organisation around the world for the promotion of green building ideas. On such grounds it was ideal to highlight an industry first by promoting the Life brand. This new approach highlights sustainable construction materials and identity


The event held over 350 guests and deemed to be a success with all people discussing and engaging of the ideals of green construction.

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Aggregate Industries
Bardon Hall
Copt Oak Road
Markfield
Leicestershire
LE67 9PJ

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