The one day event, which was held on 24th October at Loughborough University, saw more than 60 female employees from within the leading construction business come together to share experiences and best practice, to enable career development.
Delivered by personal brand expert and author, Jennifer Holloway, the event’s overarching purpose was to help attendees better understand the importance of personal brand. Key areas covered included making a good first impression and confidence building, along with separate career coaching activities and networking breakouts.
Jennifer Holloway explains: “Personal branding concerns defining the best version of who you are and shining a spotlight on what you bring to the table that others don’t. It then becomes about sharing that with others so they understand and appreciate the benefits you bring. In that way, anyone with something to offer – of any gender – can be matched with the opportunities within the business and diversity can flourish.”
The event forms part of the business’ wider Diversity & Inclusion strategy, led by a Taskforce, which employs a number of tactics and initiatives designed to ensure equal opportunity for all within the business.
Talking of the event, Guy Edwards, CEO for Aggregate Industries UK, said: “As a progressive, future-focused company, this event is part of a suite of initiatives designed to unite women working in our business, giving an opportunity to learn from one another and feel empowered as they move forward in their careers.”
HR Director at Aggregate Industries, James Roberts, adds: “Despite the huge progress that has been made in recent years, being a woman in our still inherently male-dominated industry can sometimes be a challenge. Some female workers at Aggregate Industries, for example, may be the only woman in their team, so events like this offer a unique platform for them to talk to someone they can relate to and share experiences and learnings. It was a fantastic day which was thoroughly enjoyed by all and we look forward to planning another event next year.”