Taking place each year on the 8 March, International Women’s Day is designed to celebrate the social, economic, cultural and political achievements of women. This year’s theme ‘Each for Equal’ is focused on the importance of equality.
Aggregate Industries marked the day by joining forces with personal brand expert and author, Jennifer Holloway, in running a series of ‘Women in Construction Micro-Learning Sessions’ around personal branding, geared towards empowering its female colleagues.
During the course of the day, employees were able to attend any of three separate sessions, which covered ‘Personal Brand’, the importance of personal brand in the modern workplace; ‘Who Do You Think You Are?’, how to define your personal brand and how to gain insight into how it’s perceived by others; and finally, ‘Blowing Your Own Trumpet’, ways to subtly promote your personal brand, whilst keeping your credibility intact, so you can make the most of the opportunities on offer.
Following hot on the heels of the business’ highly successful annual women’s networking event, also fronted by Jennifer last October, the micro-learning sessions were purposely designed to enable personal brand development and, in turn, aid in career progression.
Talking of the event, James Roberts, Human Resources Director at Aggregate Industries UK, said: “International Women's Day is an important date, as it reminds us all that true equality is something that our society is still striving for. Within Aggregate Industries, we have been working hard on our diversity and inclusion strategy and initiatives. In recent years, for example, we have introduced enhancements to our existing maternity and paternity policies and successfully delivered our ‘Respect at Work’ campaign.
“This is why we felt it was important to mark this day and following on from the success of last year’s women’s networking event, it was great to have Jennifer on board once again to provide our workforce with even more insights into how to develop their own personal brand.”
Jennifer Holloway added: “By making personal branding so accessible in these bite-sized sessions, Aggregate Industries is encouraging everyone to find time in their day to focus on themselves – and in turn, on what their brand can do for their careers in the company.”